market risk (EN)

phrase

phrase “market risk”

1. the chance of losing money because of changes in market prices or overall economic conditions
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   Investors diversify their portfolios to reduce market risk and protect themselves from market downturns.
2. the possibility that a new product or service will fail to be successful in the market due to insufficient customer demand
   The startup considered the market risk before launching their new app, fearing that customers might not adopt it.